Author - Patrick Collins

How to Create a Sales Script

Whenever I am working with a startup company and training their sales team, the topic of sales scripts simply cannot be avoided. Many confident salespeople will say that they don’t need a script as it is too robotic and doesn’t sound natural...

Whenever I work with a new sales team, the most important thing I focus on is dealing with objections. My view of sales is that you always give the customer an honest and detailed response to every query that they have, up to the point that they...